Project examples
Launch of Petit Bateau's first store in Poland
Petit Bateau is one of the world's leading brands of clothes for babies, children and parents, focusing on comfortable, high-quality, classic designs. Despite this loyal customer base in France and around the world since 1893, Petit Bateau was relatively unknown when the first Polish store was opened in Warsaw's Galeria Mokotów. Questia task was to begin building and understanding of the Petit Bateau philosophy and range amongst journalists.
Petit Bateau is one of the world's leading brands of clothes for babies, children and parents, focusing on comfortable, high-quality, classic designs. Despite this loyal customer base in France and around the world since 1893, Petit Bateau was relatively unknown when the first Polish store was opened in Warsaw's Galeria Mokotów. Questia task was to begin building and understanding of the Petit Bateau philosophy and range amongst journalists.
Questia prepared comprehensive written materials, organized a press preview at the new Petit Bateau store and promoted the brand by 1-2-1 contacts. The great interest shown particularly by consumer, parenting, lifestyle and retail trade media was reflected in the wide coverage - 50 articles generated - of the opening itself and also of Petit Bateau's product range in the months following the opening.
"Wiem, co wybieram Programme" - food industry initiative
The international "Choices" foundation is an initiative of different food producers in countries all over the world, who together decided to devise a practical, effective and easy answer to the WHO's challenge to the food industry to encourage consumers to decrease levels of sugar, sodium (salt), saturated and trans fats in the diet - the four main nutrients that have been linked to the increase in civilization diseases when consumed in excess.
The international "Choices" foundation is an initiative of different food producers in countries all over the world, who together decided to devise a practical, effective and easy answer to the WHO's challenge to the food industry to encourage consumers to decrease levels of sugar, sodium (salt), saturated and trans fats in the diet - the four main nutrients that have been linked to the increase in civilization diseases when consumed in excess.
Questia developed the strategy and since 2007 has been working with the founding partners of the Polish programme to promote this valuable initiative amongst consumers and attract new food producers.
Stadler Rail Group - Grand Tour of the FLIRT/TILO train and factory opening in Siedlce
Questia has supported the Stadler Rail Group's operations in Poland since 2005. During this time Questia has provided strategic consulting and communications advice to Stadler in support of its Polish operations, and implemented a variety of public and media events, including a Grand Tour of the FLIRT/TILO train around Poland and the opening of Stadler's factory in Siedlce.
Questia has supported the Stadler Rail Group's operations in Poland since 2005. During this time Questia has provided strategic consulting and communications advice to Stadler in support of its Polish operations, and implemented a variety of public and media events, including a Grand Tour of the FLIRT/TILO train around Poland and the opening of Stadler's factory in Siedlce.
Questia has secured the participation of key public officials in the events, built relations with national and local media in Katowice, Wrocław, Poznań, Warsaw and Siedlce, resulting in publications in a variety of media, including business, railway trade and local media, and secured hours of airtime on TV and radio stations. The FLIRT/TILO Grand Tour alone generated 140 articles and 30 minutes of TV airtime.
Launch of Starbucks on the Polish market
The entry of the Starbucks brand in Poland was a highly-anticipated and prestigious event, which Questia managed in 2009, developing and implementing the communication strategy supporting the opening of the first Starbucks in Poland on Nowy Świat, Warsaw.
The entry of the Starbucks brand in Poland was a highly-anticipated and prestigious event, which Questia managed in 2009, developing and implementing the communication strategy supporting the opening of the first Starbucks in Poland on Nowy Świat, Warsaw.
The effects were spectacular, with 100 journalists attending the Warsaw press conference, and 169 reports generated in the press, TV and radio from the opening alone. Questia has continued to run the Starbucks press bureau in Poland since the market entry, with more coffeehouse openings in Warsaw, Wrocław, Poznań, Kraków and Gdańsk, generating nearly 2000 media reports in 2010.
Support during the leasing process for Galeria Victoria
Questia developed the communication strategy and began implementing support for the leasing of Galeria Victoria, the first modern shopping and entertainment centre in Wałbrzych long before construction even began.
Questia developed the communication strategy and began implementing support for the leasing of Galeria Victoria, the first modern shopping and entertainment centre in Wałbrzych long before construction even began.
Questia's consistent management of media communications had a direct and positive effect on the leasing process, and the time of the Grand Opening on 16 October 2010, the mall was nearly 100% leased. Questia also supported the application process for real estate awards, drafting and supplying written and visual materials, and Galeria Victoria gained Best Shopping Center Development (CIJ Awards, Poland, 2010); Project of the Year (CEE Retail Real Estate Awards, Poland, 2010); Best Medium-Sized Shopping Centre (CEE Retail Real Estate Awards, Poland, 2010). Up to the Grand Opening Questia's media relations efforts had generated almost 2,000 media reports, and the Galeria Victoria Facebook site now has approximately 2,300 fans.
