Our services
- Corporate Communications
Questia develops programmes and recommendations that are precisely targeted to supporting a client's business goals. In doing so, consideration is taken of the perceptions and requirements of all audiences with an influence on a company's operations. Areas of activity include:
- M&A and support for new investments (including internal and external audiences)
- CEO and management reputation building
- communication management during tenders
- media relations
- local community relations
- environmental communications
- business-to-business communications
- development, assessment and measurement of sponsorship strategies
- Marketing Communications
Questia consultants have wide experience in the development of communications strategies and plans supporting the marketing campaigns aimed at launching new products on the market or strengthening existing brands. Areas of activity include:
- product launch communications strategy development
- communication management during product launches
- re-launches
- brand positioning in the media
- creation of media and marketing materials
- gaining third party endorsement
- coalition building
- preparation of reports on the basis of the opinions of independent experts
- market research
- analyses of competitors' activities
- Issue Management and Crisis Communications
Shareholder conflicts, weak financial results, production errors, sabotage, blackmail, sexual harassment, disasters. Nobody wants these things to happen, but they can occur even in the best companies. Appropriate and timely reaction can minimize the effects of a crisis. On the other hand, inappropriate or ill-judged actions can change a relatively insignificant event into a real nightmare. In the long term, managing the perceptions surrounding issues important for a particular business can even avoid a crisis or at least minimize its impact on a company. Based on very wide experience in managing communications in crisis situations, Questia's consultants help their clients prepare and implement:
- crisis procedures, including potential scenarios and response strategies
- crisis simulation training
- media announcements, reactive or stand-by statements
- documents preparing for difficult questions, with ready answers
- strategic actions to rebuild trust in a company or brand
- Corporate Social Responsibility (CSR) and Education Programmes
In today's world, a company's value is often measured by its commitment to society, not only by the profit it makes for its shareholders. A comprehensive CSR programme directly related to a company's operating philosophy is increasingly important, both for the external environment and for employees. This creates significant responsibility, but also opportunities to strengthen company reputation as leader in a given field. Questia helps clients create, implement and communicate such programmes, by:
- analysing company potential and philosophy
- CSR strategy development and potential concepts for programmes
- development of optimum CSR programmes and public education programmes
- outreach to and cooperation with 3rd parties
- implementation of CSR programmes, including communication to company employees and the external world about the strategy and actions of a particular programme
- measurement of impact
- Communication Training
Questia offers a wide variety of one-off and on-going training programmes to enable clients to build their communication skills, including:
- media skills training
- public speaking training
- communication strategy building skills
- crisis management skills training
- crisis simulation training
- communication training programmes tailored to specific and individual needs
- Communication and Perception Audits
Questia also offers additional valuable services such as the development of qualitative and quantitative analyses of communication activities, perception audits based on face-to-face meetings with key influencers/decision-makers, and assessment of results achieved by companies in their communication efforts. Questia's offers:
- media analyses
- assessment of the effectiveness of messages communicated
- analysis of strategy of competition
- analysis of current perceptions of a company or brand in order to assess the effectiveness of communication activities, and recommendations for strategy amendment
- perception of a company or brand in comparison to the competition - strong and weak points, opportunities for differentiation, opportunities for new areas of business etc.
- communication training programmes tailored to specific and individual needs
- Media Relations, Press Bureau Function
- initiating and maintaining on-going relations with journalists
- development of core materials about a company or organization
- the creation and distribution of press releases, articles, opinion pieces and other media materials
- maintaining interest amongst journalists concerning a company or a specific topic
- rapid response and the provision of answers to questions received from the media