What's your story?
Do you share this belief?
That at the heart of any owned, earned or paid campaign or content, there must always be a strong story.
Your stories inspire rather than interrupt.
They share, rather than shout.
They focus on the reader, not the publisher.
They make impact, not noise.
They stand the test of time.
Your communications, optimised.
You'll build measurable, impactful communications strategies
Understand, build and magnify your brand
Anticipate and engage in public debate
Launch your products or services
Help your people become Brand Ambassadors
Leverage your senior teams' profile and influence
Engage and inspire media
Build and execute online marketing strategies
Prepare and respond to crises
If your business publishes any type of content at all, then you know that words, videos and images have the power to change people's lives. But how do you manage the complexity of producing, distributing and optimising content strategies across multiple channels in real time? In this podcast, you'll learn our top 15 tips for getting the best from your content and avoiding classic mistakes.
We often meet companies that are frustrated that they’re not getting the right results from their communications strategies. Whether it’s awareness, brand loyalty or more marketing based projects based around sales or sign ups, something isn’t working... but they’re not sure what. And very often this comes back to one simple factor that a lot of businesses don’t spend enough time thinking about.
Most Academy participants tell us one thing. They thought LinkedIn was an online CV or a tool for recruiters.
Which is true. But it’s also gives your business access to 400 million potential clients. For any company operating in B2B sales an active presence on LinkedIn is essential, particularly when, according to IDC, up to 75% of managers use social media to check companies before buying or entering into a cooperation with them.
You’d be amazed how many people get LinkedIn wrong. If you've been using the biggest business social media platform in the world without results for your business, then check out 11 tips for improving your Linkedin profile and activity ASAP.
Getting placed on high-trust, high-traffic news sites can significantly improve your brand visibility in Poland. In this blog we touch on why getting placed in media matters and list the top English language print and online media presences in Poland. Read the article to find out our top pick from the list.
Poland’s stunning economic recovery from the ruin of war and decades of communist mismanagement has been all the more remarkable for its speed, driven in part by Poland’s 15,000 mid- sized businesses. But selling to – and working with – these companies can be frustrating for foreign companies. Find out the advice of experts on how to do so.
Digital is changing behaviour dramatically. We no longer only read news in newspapers, watch TV and listen to the radio to find out what's going on. We've summarised the key takeaways from a recent Reuters Institute of Journalism survey of 50,000 respondents to help you understand how today's digital news consumer behaves.
Poland’s growing economy is worth over £5.5 billion a year to British companies and is a top 20 sales destinations for British companies. However, exporters would have more success if they avoid these classic communications mistakes.
The 1st of January is always usually a quiet day for most businesspeople as they recover from the night before. The start of 2017, though, will see Polish businesspeople thinking about new, stretching EU regulations that might cause them even more of a headache if they haven’t properly prepared.
Crises are a great opportunity to share your story with the world. (Handled properly, of course). They are also the best test of your overall communications plan you’ll ever have. They can, sometimes, mean the difference between life and death. Our introduction to a series of articles on the subject of crisis communications.